Best 10 different types e-commerce model in 2023.
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In this article, I want to describe the Best 10 different types of e-commerce models in 2023. 

E-commerce (electronic commerce) refers to the business model that allows companies and individuals to buy and sell goods and services over the internet. E-commerce operates in four major market segments and can be conducted over computers, tablets, smartphones and other smart devices.


History of E-commerce:- in a new tab)In 1980, Compu serve introduced some of the earliest forms of email and internet connectivity to the public and dominated the e-commerce landscape through the mid-1990.

In 1979, Michel Aldrich invents electronic shopping by connecting a modified  TV to the transaction processing computer via a telephone line.

In 1982, the Boston computer exchange launched, it was the world’s first e-commerce company. Its primary function was to serve as an online market for people interested in selling used computers.

In 1992, Charles  M.Stack introduced  Book stack Unlimited as an online Book store. Originally the company used the diel up bulletin board format. However, in 1994 the site switched to the internet and operated from the domain.

In 1994Netscape launches  as the web browser .Marc Anderessen and Jim Clark  co –created netscape mNavigator as a web browising tool.

In 1994, Marc, Andreessen and Jim Clark co-created  Netscape  Navigator as a web browsing tool. In 1990, Netscape  Navigator became the primary web browser on the  Windows platform, before the rise of the modern browser Google.

In 1995, Jeff Bezos introduced  Amazon primarily as an e-commerce platform for books.

In1999, Pay Pal launches as an e-commerce payment system. This was originally introduced by  Max Levin, Peter Thiel, Luke  Nosek and Ken Howery, pay pal appearance on the e-commerce stage as a money transfer tool.

In 1999,  Alibaba online launched as an online marketplace with more than $25million  in funding. By 2001, the company was profitable.

In 2000, Google introduced  Google  Adwords as an online advertising tool. Google Adwords was introduced as a way for e-commerce businesses to advertise to people using  Google search.

Best 10 different types of e-commerce model in 2023.
World Best E-commerce Business-AMAZON


E-commerce has come a long way since CompuServe launches in 1969. Changes in technology have certainly driven e-commerce growth, along with global circumstances like COVID-19,outbreak pushing consumers  online business.

Today, e-commerce must meet the consumer’s expectations for safety and convenience.

In 2019, U.S retail sales on  Amazon increased by 19.1% and amounted to over a 222.6billion US $.

New studies projected that worldwide retail e-commerce sales will reach a new high by 2021.

E-commerce businesses anticipate a 265% growth rate from $1.3 trillion in 2014 to $4.1trillion in 2021. This shows a future upward trend with no signs of decline.  


1.   Business to Business (B2B):-

The B2Be-commerce business model is the buying, selling, and exchanging of products between companies via online sales channels.

As per a report of a 2018 survey that 48% of companies now conduct  50-74% of all corporate purchases online.

50% of B2B businesses are done through mobile phones here in  2020, increasing up to 70%.

B2B identifies both the seller as well as the buyer as business entities.B2B covers a large number of applications, which enable the business to form a relationship with their distributor, reseller, supplier etc.

Following are the leading items in B2Be-commerce. Electronic, shipping and warehousing, Motor vehicle, Petrochemicals, Paper, Office products, Food,  Agriculture.

Examples of B2B business in India.1.Amazon2.Alibaba.3.General Electric.4.India Mart.5.Auto Global Trade.6.Quill7.Grainger.8.Trade India9.Walmart10.V-Belt Guys.

Best 10 different types e-commerce model in 2023.

2.Business to Consumer (B2C):-

Business to Consumer (B2C)refers to the process of businesses selling products and services directly to consumers, with no middle person .B2C typically refers to online retailers who sell products and services to consumers through the Internet.

B2C  is the most popular and widely known sales model. Michael Aldrich first utilized the idea of B2Cin 1979. Who used television as the primary medium to reach out to the consumer.

B2Ctraditionally  referred to mall shopping, eating out at restaurants, pay per viewing movies.

B2C marketing stimulates the number of new people signing up for something .B2Cmarketing  improves customer interaction and relations. 

The Indian e-commerce market is expected to grow at a 27% CAGR  over the  m2019-2024 period to reach  US$99 billion  by2024.

In India Amazon, Flipkart, Olx. in, magic, e bay, Airbnb is an example of a B2C eCommerce business model.

Best 10 different types e-commerce model in 2023.
Business-To- Consumer Business model of Ecommerce.

3.Customer to Customer (C2C):-

Customer to customer (C2C)business model is that, enables customers to trade with each other, frequently in an online environment.

The individual consumer can sell something or can sell their products made by them in a small home-based business activity like bags or some handicrafts items.

The best example of this model in India is  E,,

The main advantage of C2C  business is that sellers and buyers are reachable. One customer can be a seller as well as a buyer.

In the C2C e-commerce business model, buyers and sellers are both considered consumers to third party platform owners. The platform is a virtual space for commerce to take place. A common example is Amazon and e Bay.

The most widely used  C2Ce commerce market covered are Beauty and personal health care, Food, Consumer Electronics, Clothing,  Footwear, Home Decoration, sports items etc.

4.Consumer to Business (C2B):-

Consumer to Business (C2B), is a type of business model where the customer provides a service or products to the ebusiness. This is the reverse of the typical business to consumer model(B2C).

The Internet and social media make the (C2B)model possible by connecting customers who can offer their marketing services to companies for a payoff.

C2B business solutions are often used to drive businesses to a company’s e-commerce platform.

Google Adsense and Shutterstock are some real-world examples of C2B services.

The article is for small business owners who want to engage their audience to develop new ideas while improving products and services and building brand loyalty.

Food companies may ask food bloggers to include a new product in a  recipe and review it for new readers.

5.Business to Government (B2G):-

.Business to Government (B2G)is a business model that refers to businesses selling products, services or information to governments or government agencies.

B2G networks or models provide a way for businesses to bid on government projects or products that government might purchase or need for their organization.

The majority of B2G businesses are private companies in various fields ranging from machinery, electronic equipment, in fracture to weapon or military defence system development.

It can be big as the Boeing company, the business that builds helicopters, fighter jets, missiles, defence systems and surveillance aircraft etc. for the US department.

With eCommerce  B2Gbusinesses  are mostly from the fields of electronic and telecommunications and in fracture

Best 10 different types e-commerce model in 2023.
B2G-Business-to-Government of E commerce

6.Government to Consumer(G2C):-

The government-to-consumer model describes when a government or public sector entity uses e-commerce to sell goods or services to the consumer.

Electronic commerce activities are performed between the government and its citizen or consumers, including paying taxes, registering vehicles, providing information and services.

This model completely works between  Government and the public. The government uses the G2C model website to approach citizens in general.

Such websites support auctions of vehicles, machinery or any other material. Such a website also provides services like registration of birth, marriage, and death certificates.

The main objective of G2C is to reduce the average time for fulfilling citizens’ requests for various government services.

7.Consumer to Government (C2G):-

C2G is a business model where citizens transact with the Government. These transactions are either requesting information that concerns the public sector or paying bills, insurance and taxes to the government.

An example of C2G  e-commerce includes making online through a government website for things like electricity, health insurance or taxes.

Consumer to Government e-commerce business allows consumers to provide feedback or ask for information about the Government authority from the public sector. When you pay an electricity bill through the government website.


Many new e-commerce entrepreneurs have a great product idea but no internal resources or capacity to manufacture products themselves.

So they order from manufacturers and then label, market and sell products under a private label.

Recent projections suggest that the eCommerce private label market will quadruple in the next 5 years to meet growing demands.

Private labels products are developed branded and sold by one company, separating them from competitors.

Private label brand owners own the design, specifications, production technique and have the exclusive right to sell under a private brand.

 Private labels with good marketing can create a demand hype and charge premium prices.

Private label products typically enjoy very high-profit margins. The Brand owners take control of manufacturing and operation costs so they can minimize the cost of goods sold (COGS).


White–label e-commerce businesses involve a unique partnership between two companies that work together to bring a single product to market.

The manufacturer will create the white label product being sold but provide no elements of branding.

The other party will then need to focus on repackaging, branding, marketing and selling the products.

White labelling can also help you increase the value of your brand –when you team up with the right manufacturer.

10.Drop shipping:-

Dropshipping is an e-commerce retail model that allows stores to sell products without keeping any physical inventory.

 In dropshipping, the retailer sells the products to the customer, then passes on the sales to a third party supplier. Who then ships the order to the customer directly on behalf of the retailer.

A drop-shipper could be a manufacturer, distributor or another supplier.

The top 10 Dropshipping companies in India are (1) India Mart.(2)Trade India(3)CorgallleDropshipping(4)Shiprocket(5)Seasonway(6)Shopify(7)Baap store(8)Web deal India(9)Shiprocket(10)Hothaat.

Best 10 different types e-commerce model in 2023.

The future trend of e-commerce business in India in 2022:-

The eCommerce industry has seen massive growth in the last few years, with no signs of slowing down.

Statistics suggest that the industry is all set to grow by 84% in 4 years reaching  $111 billion by 2024.

New studies projected that worldwide retail e-commerce sales will reach a new high by 2021.

 E-commerce businesses should anticipate a 265% growth rate, from $1.3trillion  in 2014 to $4.9trillion in 2021.

“Because of the increased use of social media on smartphones and social media’s involvement in retail sales, social selling has become red hot. Anyone  hoping  to improve  their  online sales  success must take advantage  of  emerging trends”

By Eddie Machaaline, co-founder &CEO of Big commerce.


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I am Ajay Kumar Patra. ( & MBA-Finance) with 27years of Accounts & Taxation Experience in Large Manufacturing Units in India. In 2021 I started my own tax consultancy firm called “Ajay Tax consultant”. I started my Digital marketing on my website "".I have already published more than 100 Blogs on Business, Finance, startups, Digital marketing & Tours & Travel for my viewers.

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