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Startups in India are a growing new concept to develop the young entrepreneur to develop a unique product or service and bring it to
market. Start-ups meet the following criteria such as:-

. Initiative:-

 A Successful start-up is one that helps in the ground-level problem–solving rather than profit-making. It should help in giving a that is yet to be discovered.

. Social Impactful:

  It should have a social impact as well, catering to the larger masses of society.

. Employment creation: –

A potential start-up should aim to generate employment

The following 5 steps are required to start-up in India to start-up

1. Idea:

There are two things of Idea (a) Product or (b)Services.

2. Investment:-

To be a successful start-up of the company needs some amount of investment. Facebook was started from a student’s room itself.

3. Manpower:-

A single person cannot work on everything. He needs a team of at least 3 to 5 people to look at the finer of the business. For example, Flipchart starts with 3 people.

4. Execution:-

Execution is very important. In the last 3-4 years, we have seen that manufacturers who are trying to sell their products through on lime platform, their main concern is the customer.

5. Corporate governance:-

Transparency with the government is very crucial. In the beginning, everything is ok, but when a start-up reaches a certain level it starts working illegally if things are not in place.

1. Flipkart:-

sachin-and-binny-bansal-FlipKart Founder
sachin-and-binny-bansal-FlipKart Founder

Flipkart was founded in October-2007 by Sachin Bansal andBinny Bansal, alumni of IIT Delhi and former Amazon employees. The company initially focused on online book sales with country-wide shipping.

Flipkart slowly grew in prominence and was receiving 100 orders per day by 2008. Headquarter –Bangalore, Karnataka in India. Flipkart startsin the year 2007.

Presently 30,000 Employees are working in Flipkart. Revenue per INR43615.CRS, by 2019. Flip cart is a leading E-Commerce website in India that has more than 100 thousand registered sellers and 100 million registered users.

Flipkart is a large company selling 80 million products across more than 80 categories and has 21 state warehouses in the country.Flipkart is an Indian e-commerce company. Its headquarters are in Bangalore, Karnataka
in India.


It’s a corporate house in Singapore. This is a Private Limited Company. Flipkart initially focused on online bookselling before expanding intoother product category, such as consumer electronics, fashion, home essentials groceries, and lifestyle products.

As of March 2017 Flipkart held a 39% market share of India’sE–commerce industry. In August-2018U.S Based Retail chain Wal-Mart acquired a82.1% controlling stake in Flipkart for US$16 Billion.

Flipkart acquired online fashion retailer”Myntra” for 280$Million in May 2014.In December 2015, Flipkart purchased a minority stake inDigital mapping provided by Mypmy India.

In 2016 Flipkart acquired the online fashion from Rocket Internet for 70$ Million and UPI Mobile payment startupPhone PE.Flipkart Invested $35 million in Arvind Fashions Limited newly formedSubsidiary Arvind youth Brand for 27% stake in the company.

Arvind Youth Brand own Flying machine. In October2020Flipkart acquired a 7.8% stake in Aditya Birla Fashion. Flipkart was founded in October 2007 by Mr. Sachin Bansal and Binny Bansal, alumni of IITDelhi.

They are former Amazon employees. Presently, more than30000 employees working in Flipkart all over the world by 2021.Flipkart is theBest startup business in India among the top 5 startups in our Flipkart

Acquisition by Wal-Mart:-

On 4th May 2018,it was reported that the US retail chain Wal-Mart had won a bidding war with Amazon to acquire a majority stake in Flipkart for Rs 15$ billion on 9th May 2018.

Wal-Mart officially announced its intent to acquire 82.1%, Biny Bansal (3.25%), Microsoft1.46%), Tencent (5.15%) controlling stake in Flipkart for 16$Billion Sachin Bansal left the company.

The remaining management team now report to Mars Lore CEO of Wall Mart e commerce in USA. Wal-Mart President Doug Mc Million cited the attractiveness of the market.

He explained that their purchase “is an opportunity to partner with the company that is leading transformation of e commerce in the market.”

2. Paytm:-


.Paytm was founded in August2010 with an initial investment of US$2 Million by its co founder Vijaya sekhar Sharma in Noida, Delhi NCR.

It started off as a prepaid mobile and DTH recharge platform and later added data card , post paid mobile and land line bill payments in 2013.

Paytm “ Pay through Mobile” is an Indian multinational technology company that specialize in digital payment system, e commerce and finance based in Noida , Uttar Pradesh .

Paytm currently available in 11 Indian languages and offers online use cases like mobile recharges, utility bill payments , travel , movies, and events bookings as well as in store payments at grosery store , fruits and vegetables shops , restaurants and parkings and tolls , pharmaceuticals and educational institute with the Paytm QR Code.

As of 2020 Paytm is valued US$16 Billion. As per the company more then 2 crores merchants across India use their QR Code Payments direrctly into the Bank account.

Paytm is going launch its IPO in 2021 for Rs. 18300 Crores Indian rupees at a valuation of US$20Billion.This share began trading on November 18,2021.

In March 2015,Paytm received its huge stake from the Chinese e commerce company , Alibaba Group,after Ant Financial Services Group.An Alibaba Group Affiliate , took 40% stake in Payment as part of strategic agreement.


.Soon after it received backing from Ratan Tata .the MD of Tata sons.In August 2016, Paytm raised funding from Mountain Capital , one of Tiwan based Media Tek Investment fund at a valuation of over $5 billion .

In 2016 it launches movies , events and amusement parks ticketing as well as flight bookings and rail bookings through Paytm QR.

In May 2017,Pay tm received its biggest round of stake. by single Investor –Soft Bank, thus bringing the company’s valuation to an estimated 10$US Billion .

In August 2018,Berkshire Hathaway invested $356million 3% to 4% stake in Paytm. In 2017, it becames India ‘s first payment app cross over 10 crore app download s.

The same year , it launched Paytm Gold , a product that allowed users to buy as little as Rs.1 of pure Gold on line.It also launched Paytm Payment Bank .In January 2018,it entered into a joint venture with Alibaba Group-owned a gaming company AG Tech Holding to launch Gamepind a mobile gaming platform.

In March ,2019, the firm launched a subscription based loyality programme called Paytm first and in May ,2019 it partnered with City Bank to launch Paytm First Credit Card.


Paytm BankIn July 2021, Paytm filed a draft red herring prospectus with theSecuritiesand Exchange Board of India seeking to raise Rs.18300.00 crores initial public hearing (IPO) in India.

Paytm Payment Bank:- In August 2015,Paytm received a license from the Reserve Bank of India to launch the Paytm Payment Bank as a separate entity. Founder Vijaya Sekhar Sharma will hold 51% share , One 97 Communications39% share , 10% will be held by another subsidiary on one 97 and Mr. Sharma.

The bank was officially inaugurated in November 2017. It is set to launch over 100,000 banking outlets across India by the end of 2018.Thehas appointed veteran banker Satish Kumar Gupta as its New Managing Directorand CEO. 



OYO rooms (stylised as OYO), also known as OYO Hotels & Homes is an Indian multinational OTA, HOMES AND LIVING SPACE.

OYO was founded in 2013,by Ritesh Agarwal.Initially consisted mainly on budget Hotel .

The startup expands globally with thousands of hotels , vacation homes and millions of rooms across more rthan 80 nations in cluding India ,Malaysia, UAE,Nepal China, Brazil, Maxico , UK, Phillipins , Japan , Saudi Arabia,SriLanka and Indonasia and United States and many more.

In 2012,Ritesh Agarwal launched Oravel Stays to enable listing and booking of budget accommodation , he renamed the firm to OYO in 2013. In 2019,OYO had over 19000 employees globally ,of which approximately 8000are in India and South Asia by the year 2021..

OYO Hotels and and Homes is full fledged hotel chain that leases and franchises assets.OYO generate million job opportunity in India.


OYO also set up 26 training institute for hospitality enthusiasts across India in 2019.In 2019,OYO registered a revenue of USD 951 million. In June 2021, OYO Rooms collaborated with Yatra, Airbnb, and Ease My Trip, to form the Confederation of Hospitality , Technology and Tourism Industry (CHATT), an industry body for the tourism sector in India.

Its revenue Rs.35000Crore by 2021. In March 2016,OYO acquired the team of Qlik Pass , founded by Rahul Gupta and Rishi Swami , to set up and lead the Data science department.

In March 2018,OYO acquired Chennei based service department operator ,Novascotia ,Boutique Homes to establish service apartment and corporate executive stay segments.

It further acquired Weddingz in a Mumbai based on line market place for wedding venues and vendors , marking its entry into a fragmented $40billion wedding industry.

In 2019,OYO and Airbnb announced a strategic partnership where OYO would list their properties in the Airbnb platform in March, 2019.


.OYO announced 1400 Crores investment in its India and South Asia business to increase the infracture , strengthen the technology and internal capacity .The company also announced two joint venture with Soft Bank and Yahoo in Japan.

In May,2021,OYO announced the acquisition of Amsterdam based @ Leisure Group, Europe’s largest vacation rental company.In July 2019,OYO announced the acquisition Innov8, a co working space in New Delhi .

In August 2019, OYO made its first major investment in the United States by purchasing the Hooters Cashino Hotel near Las Vegas Strip , in partnership with US Based realstate company Highgate for $135Million.


Bhavish-Aggarwal-OLA CAR FOUNDER
Bhavish-Aggarwal-OLA CAR FOUNDER

OLA founded on 3rd December 2010. Its founder is Bhiavesh Agarwal from Odisha .OLA Cabs is an Indian multinational ridesharing companyoffering services that include for hire and food delivery.

He give services Vehicle for Hire , Goods and food deliveryMobile payment and digital wallet.The company is based in Bangaluru ,Karnataka.As of October ,2019 Ola was valued at about US$6.5Billion.Soft bankhas largest stake in this company.

Its Revenue is Rs.2544 Crores by 2019. In January,2018, OLAextends into its first overseas market( Australia & Newsland).

In March 2019 OLA began its UK Operation introducing autorickshaw in UK. More then 10,000 drivers have applied both in online andoffline mode of its launch at London.

In February 2020, Ola launched its taxi –hailing serviceswith over 25000. drivers registered.Presently 3000 emplyees are working underOLA group by 2019.

In a move to expand beyond Cab Aggregation , OLA acquired struggling food tech company “ “FOOD FANDA”in India with an eye on leveragingthe growing food delivery segments business in 2017.

OLA made its second acquisition with Rider(formerly)Traffline , a public Transport ticketing app. Ride hailing :-OLA Cabsoffers different levels of services , ranging from economic to luxury travel.

The cabs are reserved through mobile app and also throughtheir website and the services accepts both cash and onlime payments .It claimsto clock an average of more than 1,50,000 bookings per day and commands 60% ofthe market share in India as of 2014.

As of 2019,the company has expanded to network. of more then1.5 million drivers across 250 cities.


OLA financial services:-

In November 2015,OLA launched its mobile payments and wallet product called OLA money.OLA Money is owned by the OLA Financial services which also offers financial products such as insurance, credit cards and vehicle loans.

OLA Foods:-

Ola entered into food delivery segments in December, 2017, with the acquisition of Foodfanda’s Indian subsidiary for an undisclosed sum.

OLA also announced that it would infuse up to $200million in the food delivery services .While the number of users and orders went up in 2018 due to discount offers.

The numbers are dropped sharply in the year 2019.In june 2019,it stopped food delivery services and laid off most of its 1500 delivery exdecutives.

However, it continued to operate Food fanda’s cloud kitchen business .As of 2021 OLA foods operate more than 50 cloud kitchens, including its flagship brand called Khichidi experiments in Six cities.

OLA Cars:-

In 2021,OLA launched its new and pre owned car market place called OLA Cars in 30 Cities.The platform is also expected to sell new vehicles of OLA Electric and other brands.


OLA Electric :-

OLA Electric acquired Amsterdam based electric scooter manufacturer Etergo in May 2020 and announced that it would launch its own line of electric scooter in India by 2021.

In December 2020, the company announced its plan to set up an electric scooter manufacturing plant in Tamil Nadu at a cost of Rs 2400 Crores.( US$320Million)after signing a MOU with Govt. Of Tamil Nadu .

It acquire 500 acrs of land in Pochampalli, Krishnagiri district in the year of 2021.OLA Electric received 500,000 bookings for scooters in the first month of availability.

The factory spread in 500 acrs , fully automated factory located in Pochampalli town in the Krishnagiri district of Tamil Nadu .

The company claims it will be the largest two wheeler factory in the world with an annual production capacity of 10 million units.The factory named the OLA Future Factory producer of first electric two wheeler on 15 th August 2021.



Byju’s is an Indian multinational educational technology company .Its headquarter at Bangalore.It was founded in 2011 by Byju Raveendran and Divya Gokulnath.

As of June 2021,Byju’s valued at US$18Billion .It is the world’s most valuable educational technology company.

History of Byju’s:-

Buju’s app developed by Think and Learn pvt. Ltd established by Byju Raveendran and Divya Gokulnath in 2011.Byju is an engineer , started coaching students mathematics in 2006.

In 2011, he and his wife founded a company offering online video based learning programme for the K-12 segments and for the competitive exam.

In 2012,the firm entered both Deloitte Technology Fast 50India and Deloitte Technology Fast 500 Asia pacific ratings. In August2015,the firm launch Biju’s ,The learning App .

In 2017they launched Biju’s math App for Kids and Biju’s parent connect app .By 2018 , it had 1.5 Crores users and 900,000 paid users.

In July 2019,Byju’s won the sponsorship rights for the Indian cricket team jersey, replacing its former sponsor OPPO.Biju’s raised US $50million in a series of F round from IIFL.

Baiju's head-office
Baiju's head-office

Products & Services:-

Biju’s is an educational app that runs on a freemium model.with free access to the content limited for 15 days after the registeration.It was launched in August 2015.

It offers educational content for students from classes 4 to 12 and in 2019 an early learning programme has started for the class 1 to class 3.It also trains the students for examination in India such as IIT, JEE, NEET, CAT, IAS and international examination such as GRE and GMAT.

Byju’s report to have 4 crore ( 40 Million) uses overall 30 lakhs (3million) annual paid subscriber and an annual retention rate about 85%.In 2019 the company announced that ,it would launch its app in regional Indian languages.

It also planned to launch an international version of the app for the English speaking students in other countries. Recently Byju’s launched a new programme in its early Learn App for students of kindergarten as well.

In April 2021 , the company also announced the of “ BYJU’S FUTURE SCHOOL”to be led by Whitehat. Jr. Founder KARAN BAJAJ. The future school aims to cross the bridge from passive to active learning with an active learning with an interactive platform blended with coding and other subjects like Math, Science , English , Music, and Fine Arts through story telling .


.BYJU’S will launch the Future school in the USA , UK, Australia , Indnasia, Mexico in May 2021.

As of 2019,Byju’s  had secured  nearly $785 million  in funding  from investors , including  Sequoia  Capital  India.

Byju’s is the  was the  first company  in Asia  to receive the investment  from Chan Zukerberg  initiative ( co-founded by Face book) founder  Mark Zukerberg  and Priscilla Chan.

As per the company filings with the Ministery of corporate Affairs , Biju’s  became the unicorn  and was valued  at  Rs 6,505 Crores  in March 2018.


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I am Ajay Kumar Patra. ( & MBA-Finance) with 27years of Accounts & Taxation Experience in Large Manufacturing Units in India. In 2021 I started my own tax consultancy firm called “Ajay Tax consultant”. I started my Digital marketing on my website "".I have already published more than 100 Blogs on Business, Finance, startups, Digital marketing & Tours & Travel for my viewers.

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