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What are the Different Types of SEO in Digital Marketing?

Types of SEO


SEO types: On-page optimizes website content, while off-page focuses on external factors. Technical SEO enhances site structure, improving search visibility.

SEO stands for Search Engine Optimization. It is the process of getting traffic from the free, organic, editorial or natural search results on the search engines.

Search engine optimisation plays a key role in improving your ranking positions. Better ranking means more traffic and more traffic means new customers and more brand awareness. It is the quality control of websites.

SEO may target different kinds of search, including image search, local search, video search and news search engines. Employing a sound SEO strategy will help your website properly be found at the most critical points in the buying process or when people need your site.

SEO-Search Engine Optimization for Digital Marketing

Why Is SEO Important for a Website?

Every day Google users conduct billions of searches for information and products. Search engines are usually one of the biggest traffic sources for every website.

To harness this traffic source’s potential, you need to appear in the top search results for your target keywords.

It is simple the best correlation that, the higher you rank, the more people will visit your page.

The No1 organic results are more than 10 times if you receive a click than a page ranking between 1 to 10.

Always top 3 organic results get more than 50% of all the clicks.

Yes SEO takes more time, efforts and although it focuses on free organic traffic resources.

Once you rank for your target keywords, you can reach more people and generate passive traffic that does not disappear the moment you stop paying.

10 Different types of SEO that help Websites rank better on Search Engines. 

1. On-Page SEO: 

This is also called On-Site SEO. On-page SEO refers to the practice of optimizing elements on a website, such as the content and HTML Code, to improve its rankings in search engine results pages and attract more relevant traffic to the website. The important elements of On-Page SEO are as follows: 

a) Keyword Optimization:-Strategic placement of relevant keywords in the tags, meta descriptions, headers and content to align with user search queries.

b)Quality Content Creation:-Developing high quality, engaging and informative content that satisfies user intent and addresses their needs.

c)Meta Tag Optimization:-Crafting compelling meta titles and descriptions that accurately represent the content and encourage the clicks.

d)URL Structure Optimization:-Creating search engine-friendly URLs that are descriptive, concise and contain the target keywords.

e)Internal Linking:-Linking relevant pages within the website to improve navigation and distribute link equity.

g)Image Optimization:-Optimizing image file names, alt tags and captions to improve accessibility and enhance search engine visibility.

h)Page Speed Optimization:-Ensuring  fast loading times through image optimization, caching and minimizing code to improve user experience and search ranking.

2. Off-Page SEO (Off-Site SEO):

In different types of SEO-Off Page SEO is also called off-site SEO. It is the practice of improving a website’s search engine ranking by optimizing factors outside the website itself.

This can be built by building high-quality backlinks, promoting the website on social media and other forms of online marketing.

The goal is to increase the website’s authority, reputation and relevance in the eyes of search engines. Off-page SEO gives results in higher search engine rankings and more organic traffic to the website.

The important elements of Off-page SEO are as follows:-

a)Link Building:- Acquiring backlinks from reputable and relevant websites through guest blogging, outreach campaigns and direct submission to enhance domain authority and improve search engine rankings.

b)Social Media Engagements:-Leveraging Social media platforms  to promote content, engage with Audience and amplify Brand presence which  indirectly impacts the search visibility

C)Online Reputation Management and managing online reviews, mentions and brand sentiment to maintain a positive digital reputation which can influence search engine rankings.

d) Influencer Marketing is Collaborating with influencers and industry experts to endorse services, generate buzz and acquire backlinks from their networks.

e)Brand Mentions:-Building brand awareness through mentions and citations on authoritative websites and platforms even without backlinks to enhance brand visibility and credibility.


3. Technical SEO:-

Technical SEO involves making website optimization that helps search engines crawl and index a website more easily, thereby improving its search engine ranking. This includes tasks such as optimizing site load time and ensuring that the robot. txt files are properly configured and set up directly correctly.

The Important Elements of Technical SEO are as follows:-

a)Website Crawling and Indexing:-Ensuring search engine bots can crawl and index website content effectively by resolving crawl errors, and optimizing robots. txt file and submit the sitemap.

b)Mobile Friendly Optimization:-Designing and optimizing websites for mobile devices to provide a seamless user experience and comply with Google’s mobile-first indexing.

C)Schema Markup:- Implementing structured data markup to provide search engines with additional context about website content such as product information, reviews and FAQs.        

d) Site Architecture Optimization:-Creating  a logical and intuitive website structured with clear navigation, hierarchical URL structure and breadcrumb trails to facilitate user exploration and search engine crawling.

e) Page Speed and Performance Optimization:-   Improving website loading speed, reducing server response time and optimizing code to enhance user experience and search engine ranking.

f) HTTPS Implementation:-Securing website connections with HTTPS encryption to protect user data, enhance trustworthiness and potentially improve search engine ranking.

4. Local SEO:-

Local SEO strategy for local businesses is one of the most important types of SEO. It helps businesses become more visible in local search results on Google.

Local SEO helps businesses reach the local audience by analyzing their behaviours through trillions of searches. If you use local SEO practices, then your local business has the opportunity to rank higher results and the local map pack at the same time. This, in turn, helps grow your business and increase traffic to your website.

The important elements of Local SEO are as follows:-

a)Google My Business Optimization:-Optimizing Google My Business listings with accurate business information, photos, reviews and posts to improve visibility in local search and Google Maps.

b) Local Citations: Building consistent citations( mention of business name, address and phone number) across online directories, local listings and review platforms to establish local relevance and authority.

c) Localized Content Creation:-Creating location content such as city pages, localized landing pages, and blog posts targeting local keywords and addressing local interests and concerns.

d) Local Link Building backlinks from locally relevant websites, local businesses, chambers of commerce community organizations to enhance local authority and relevance.

e) Online Reviews Management:- Encouraging positive online reviews from satisfied customers on platforms like Google, and Facebook to build trust and creditability with local audiences.

5. E-Commerce SEO:-

E-commerce SEO is one of the best Types, of SEO  ways to get traffic by paid search, but the SEO costs are much less. It helps to create your online store website to rank higher whenever someone searches for a product or service.

It is important to have your website appear in the SERPs, you will lose critical access to potential and qualified customers. If the research focuses on home page SEO and website architecture is done right then e-commerce SEO can optimize your website to bring traffic and increase search volumes.

The important elements of E-Commerce SEO are as follows;-

a)Product Page Optimization:-Optimizing product titles, descriptions, images and reviews to enhance visibility and compel users to make purchases.

b)Category Page Optimization:-Structuring  and optimizing category pages with relevant keywords, descriptive titles and clear navigations to facilitate user exploration and improve search engine rankings.

C)Technical Optimization for Large Sites:- Addressing technical SEO issues specific to e-commerce platforms, such as duplicate content, canonicalization, pagination and site speed optimization for large product catalogues.

d) User Experience Enhancement:- Improving site usability, mobile responsiveness, page speed and checkout process to provide a seamless shopping experience and reduce bounce rates.

e) Structured Data Markup for Rich Snippets:-Implementing structured data markup, such as product schema, review schema and breadcrumb markup to enhance visibility and appearance in search results with rich snippets.

6. Content SEO:-

Another name in the list of types of SEO is Content SEO. It refers to creating unique content. It is in writing, graphics or video to structure your website, ranking it higher SERPs.

Three things must be considered while working with content SEOs copywriting structure and keyword strategy. It is very important to balance all these as without quality content your website cannot stand in search results.

It is equally important to check the content after publishing as that before publishing. Keep track of how your content is performing. Make necessary changes add new products and apply several strategies to broaden the reach of your website.

7. Mobile SEO:-

Mobile SEO is a term used to describe optimizing a site for search engines. It is simultaneously ensuring that it is viewable properly on devices like mobiles and tablets.

If a customer has a bad experience with a brand on their mobile phone, they may never return. If you want your clients to have the best possible experience, you need to apply this type of search engine optimization.

8. White Hat SEO:-

When you hear someone say that white hat SEO, that means SEO practices that are in line with the terms and conditions of the major search engines, including Google.

White hat SEO improves your search engine ranking on the SERPs while regulating the integrity of your website with the search engine’s terms of service.

White hat SEO practices are the best way to create a successful website. Here are a few white SEO practices that you must follow strictly.

  1. Use keywords of rich descriptive meta tags.
  2. Provide quality services and content to the website visitors.
  3. Make your website easy to navigate.
  4. 9. Black Hat SEO: 

Black-hat SEO exploits weaknesses in Google search algorithms to rank higher in its search results. Paid link-building strategies keyword stuffing, cloaking etc are used to get ahead in search engine results.

These practices give you instant results, but they can impact your website negatively if detected by Google. It is always advised to avoid black hat SEO.

10. Gray -Hat SEO:-

Grey-hat SEO Practices that are riskier than hat SEO. Using grey hat SEO practices will not result in a site ban from search engines. The material or content you publish by the grey hat SEO remains ill-defined.

Knowing the grey hat SEO practices can save your website from losing traffic as you are well aware of the negative consequences, which will help you adopt fair practices.



In conclusion, SEO( SEARCH Engine Optimization) is a dynamic digital marketing strategy crucial for online visibility and success. Its primary goal is to enhance the website‘s ranking on search engine pages.

Various types of SEO cater to distinct aspects of online presence. On-page SEO focuses on optimizing individual web pages, off-page SEO involves external factors like backlinks and social signals, while Technical SEO ensures a site’s technical aspects are search-engine friendly.

Local SEO targets location-specific visibility. A holistic approach incorporating these SEO types is vital for a comprehensive online strategy, ultimately boosting visibility, credibility and organic traffic for businesses.



About Author

Ajay Kumar Patra is a highly experienced and accomplished accounts and taxation professional with over 27 years of experience in the industry. He is a Post graduate in Commerce (M. Com) from Sambalpur University with First Class and MBA-Finance with First Class from Jaipur National University....
He has worked with several large manufacturing units in India in various capacities. His last portfolio was (G.M) Finance & Accounts in large Steel Manufacturing Industry in Odisha. He Quit his job in the year May-2021.

Professional Content Writer: -
He is also a professional content writer and has published over 150 articles on business, finance, startups, e-commerce, and tourism. In 2021.All article you can see in the website
Content Writer
In addition to his professional work, Ajay is also a passionate content writer. He has published over 150 articles on business, finance, startups, e-commerce, and tourism. His articles are well-researched and informative, and they have been read by millions of people around the world. Ajay is also a regular contributor to several leading publications. He always published his own article in his website
Tax Consultant:
He is also Founder & CEO of own Tax consultancy firm, “Ajay Tax Consultant:, in Bhubaneswar, Odisha. Which has been started in the year 2021 with give best services to individuals and Business owner like Income Tax, GST. PAN, DSC, TDS with New company Registration with Insurance facilities to clients of PAN INDIA. You can visit website”” to know more.

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Ajay Kumar Patra is a highly experienced and accomplished accounts and taxation professional with over 27 years of experience in the industry.