What is the best specialization course in digital marketing for 2022?
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Introduction: – In the modern world, marketers are expected to grow up speed and rather than spending a lot of money and committing years to lift the business. Digital marketing is the only source to grow the business in this modern world.


Best benefits of pursuing a specialization in digital marketing is being able to reach a wider audience base to advertise to and inform the public about the company’s products or services.

The top 10 specializations in Digital Marketing are as follows:-



SEO and search engine optimization is said to be evergreen skills in digital marketing. Ranking your website at the top of your search results increases incoming traffic and its credibility.


Search Engine Optimization is a technical and analytical fields that require someone with the know-how of the algorithms, the way the search engine runs and a creative understanding of how a piece of content would link to search results.


Search Engine Optimization itself is an 80 Billion dollar industry. There are 93% of all activities on the internet that are initiated via a search engine. Search Engine Optimization is a relevant skill where the trends in the SEO market are evolving at a fast pace.


A Search Engine Optimization Specialist can earn around $46700USD globally and in India Rs. 2-3 Lacs in India.SEO course is the specialization course in Digital Marketing.

What is the best specialization course in digital marketing for 2022?
SEO Courses is a specialization course for Digital Marketing in 2022


Pay-per-Click advertising is an option to increase the brand of the business through click on Ad.

 Except, you have to pay for each click of your ad Through bidding more does not mean your ad will show up more, as ad relevance and quality score are the emblements that will decide if your the ad should be shown on top results.


How you leverage your quality score and relevance is what makes PPC a skill. After fixing up your budget for the ad It is need to understand which keyword to target and which is the best for the ad.


A good quality score will lower your cost per click and increase your profits.PPC advertising is not just applicable to search engines, it is also applicable to social media, mobile applications, websites, directories and more. It is a very important digital marketing skill all over the world.


Pay per click Analyst earns up to $ 44,200 globally and Rs.3-4 Lacs in India.



Mobile Marketing Services target consumers through their smart phones and other mobile services.  Mobile marketing is used in different businesses, utilized the tools, such as mobile formatted internet advertisement and text messages and push notifications.


Mobile marketing is a form of multi-channel digital marketing aimed at connecting with consumers via their mobile devices like smart phones and tablets. Main channels include SMS, MMS, email, social media, content marketing, and mobile responsive websites and push notifications.


Google Ads, Facebook, and Unity (Europe and the Middle East& Africa) are the 3 top mobile advertising channels in terms of ROI. Mobile marketing is one of the most effective ways to generate results and grow your business. Mobile Marketing is a specialization course in Digital Marketing.

What is the best specialization course in digital marketing for 2022?
Mobile-marketing-course is the specialization course in Digital Marketing


Social Media Marketing (SMM) is also known as digital marketing and e-marketing. The uses of social media, the platform in which users build social networks and share information.


Social media marketing makes it easier to spread the  word about products  to achieve the target of the businesses. This increases your traffic. Using social media and linking it to your websites will increase your traffic tremendously.


 Social media marketing is the use of social media platforms to connect with the audience to build your brand, increase sales and drive your website traffic.


Content creating and marketing, advertising and sponsorships, influencer marketing, and the social media management community are the best types of social media marketing in the world.


A social media marketing specialization can earn more than Rs.4,00,000 to 8,00,000 Per annum in the year.


What is the best specialization course in digital marketing for 2022?
Social Media Marketing course is a specialized course in Digital Marketing-2022

5. E. Mail MARKETING:-

Email is one of the major marketing tools that all of used for ages. It is one of the most valuable marketing strategies in the world to promote businesses.

 Statistics state that email marketing has a return on Investment ( ROI)$42 for every $1 spent, which makes it a higher return than you expected any other forms of marketing.


The importance of email marketing makes it one of the highest-paying digital marketing skills in the world.


Email marketing is also used to engage inactive customers, convert leads, build customer loyalty and more. You can send exclusive deals, information about upcoming events, article pieces for subscribing and other useful content.


The average salary of Email marketing specialists globally is $54, 573 and in INDIA it is Rs3-5 Lacs per annum.


What is the best specialization course in diDigital marketing for 2022?
Email Marketing is the best specialized course in the world -2022


Every business today wants to be online because that is where its users 51% of the world’s population have access to the Internet. The pandemic has only added to the increased importance of a website.

 It not only added the goodwill representation of the company but also a medium for conducting the business.


A web developer create and maintain the web for businesses. Almost 50-60% of small businesses do not have a website even in the booming global digital scenario today. One of the three people looks up a company online before buying products.


Most medium to large size corporations and organizations, and many small businesses, now develop websites for electronic commerce to develop the marketing relationship, distribute company information to employees and their customers and to access vital information in the database.


A beginner in web development can easily take $60,500globally and Rs4-5 Lacs per annum which may go up to Rs.10 Lacs. Web site Development is one of the specialization courses in Digital Marketing.


What is the best specialization course in digital marketing for 2022?
Website-Development- course is a specialized course in Digital Marketing


LAnalytics is the process of discovering, interpreting and communicating significant patterns in data. In simple sense, analytics helps us to see insights and meaningful data that we might not otherwise detect.

 Data analytics is very important now days which help the businesses to grow their business at optimum levels implementing it into the business model means companies can help reduce costs by identifying more efficient ways of doing business and storing large amounts of data.


Data scientists and Analysts use data analytics techniques in their research and businesses also use it to inform their decisions.


Data Analytics is being increasingly leveraged by startups, SMEs, and large organizations to reduce costs, improve the customer experience, optimize processes and achieve better-targeted marketing.


Skill data Analytics are some of the most sought after professionals in the world. Its demand is strong in the world market. The supply of people who can truly try to do this job will be very limited. Data analysts command huge salaries and excellent perks at the entry level.


The average salary of a Data analyst is Rs.7 Lac to Rs.10 Lacs per annum in the world.



Content Management Systems (CMS) is one of the primaries tools in content marketing.

 Content marketing is a marketing strategy in the course of Digital Marketing, which attracts and retains the audiences by articles and, podcasts and videos.


 Content marketing establish expertise promote brand awareness and keeps the business for buying & selling the products.


 The 7 benefits of Content Marketing:-


  • Boost your website traffic
  • Drive More Sales
  • Does not annoying people 
  • Increase your social media followers
  • Better Customer Service 
  • Create brand personality
  • Multiple learning formats.
What is the best specialization course in digital marketing for 2022?
Content-Management-System course is the specialized course in Digital Marketing -2022

Content management systems are especially essential for B2-B companies. They allow design partners to quickly and easily build websites 

for businesses that not only look great but are driving traffic to the sites?


Marketing for Content Management (MCM) is a category of applications that help enterprises respond rapidly to unfolding business circumstances by applying the optimal combination of marketing content across multiple channels.


MCM database provides enterprises with an overview of all marketing content. Content Management Marketing is a specialization course in Digital Marketing.


.Marketing automation is a type of software that allows companies to effectively target customers with automated marketing messages across channels including e-mail, websites, social media and text messages to generate sales leads.

 Benefits of Marketing automation in business:-

  • Generate Better Leads
  • Nurturing leads
  • Personalizing the customer journey
  • Better data and smarter decisions
  • Get a 360degree view of your customer.


Video marketing uses videos to promote and market your products or services. It increases engagement on your digital and social channels, educates your consumers and customers and reaches your audience with the new medium.

 Video allows businesses to quickly showcase important features of their business while integrating fun graphics, a spunky voice, engaging music and stylish pictures.



Video marketing is easy to digest, entertaining and engaging marketers.

Video marketing helps for potentially huge returns on Investment (ROI) through video channels. Now days VIDEO MARKETNG access to anyone with the internet.


The top benefits of video marketing are:-


  • Videos can help improve SEO

   Video keeps users 

  • on the page for a longer time
  • Video conversion more
  • Videos are easy to share
  • Video is boosting the small business.

 The highest salary in India in Video production is Rs1, 50,000 pm. Video Marketing is a specialization course in Digital Marketing.


What is the best specialization course in digital marketing for 2022?
The Video Marketing course is specialized in the Digital Marketing-2022


 1. Question:-What is the future of Video editing in India:-


1. Answer:-Overall employment of film and video editor and camera operator is projected to grow 30% from 2020 to 2030. It is much faster than the average for all occupations. In 2022, there were more than 10,000 vacancies openings for film and video editors in India.


2. Question:-Is SEO a good career choice?


2. Answer:-Yes-SEO is a good career option as it is among the most sought-after careers in Digital marketing. There are several organizations in the world, that hiring SEO professionals to generate better content.


3. Question:-How long is the Digital Marketing course?


3. Answer:-Digital Marketing courses are 3 monthly courses. Digital marketing course duration may also vary from 3 to 6 months depending on the chosen online certificate course.


4. Question:-What are the basics of Content Marketing:-


4. Answer:- Content marketing is strategic marketing. Content marketing creates and distributes valuable, relevant and consistent content to attract and require a clearly defined audience.


5. Question:-Which course is best for Web Development?


5.Answer:-HTML,CSS and JavaScript for web developers-40hours,Introduction to HTML5( Michigan)-13 hours ,Responsive web Design -300 hours etc.


Conclusion:Digital marketing is one of the hottest streams right now and cashing in on this digital wave will vary beneficial. The COVID-19pendamic has made it even more important for businesses and organizations to shift online and opt for digital marketing.


It is estimated that the digital marketing jobs that will be created in the field by 2022 will be at an all-time high. A career in the field of digital marketing is a very lucrative prospect and we hope this list of digital marketing skills helped you to take the first steps into your specialization.

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I am Ajay Kumar Patra. ( M.com & MBA-Finance) with 27years of Accounts & Taxation Experience in Large Manufacturing Units in India. In 2021 I started my own tax consultancy firm called “Ajay Tax consultant”. I started my Digital marketing on my website "www.odiyadigitalworld.com".I have already published more than 100 Blogs on Business, Finance, startups, Digital marketing & Tours & Travel for my viewers.

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